FAHERTY
Worked alongside Matthew Gorton to support and expand Faherty’s design system across a range of brand touchpoints. Stepped in as a collaborative design partner, helping refine layouts, tighten visual consistency, and bring added clarity to Faherty’s relaxed, coastal aesthetic. Focused on maintaining the brand’s warm, approachable tone while contributing to both digital and print needs within the in-house team.
Logo Design / Social Design / Apparel / Layout
Art Direction: Matthew Gorton
We designed labels, posters, and social content that built on Faherty’s established look while introducing fresh, modern graphics. Leaning into the brand’s warm, laid-back spirit, we brought in textured details, bold compositions, and thoughtful typography to add new energy without losing the core identity. The work helped extend Faherty’s visual language across print and digital, bringing cohesion and a renewed sense of momentum to seasonal campaigns and everyday moments.
