The 2023 Creamsicle campaign for the Tampa Bay Buccaneers brought a bold, refreshed take on the team’s iconic throwback identity. Working alongside lead art directors Jon Contino and Steve Vollmer, the creative lift included everything from in-stadium design and advertising to social content and the overall visual direction. The result was a modern Creamsicle aesthetic that resonated with fans and reintroduced a classic look with new energy!